d'Avid Boutique Blog

Smart, brilliant and glamour sports logo design.
Big tam-tam tube from tens ad agencies from New York to Bruxelles…

This is older logo design at grand event.

Paul Stickley, head of visual communication of Glasgow School of Art, added: “The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities. It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes. Acknowledging its modernist past and youthful  buoyancy representing  our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved. I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”

This is newest, (today launch) of the Glasgow 2014 Commonwealth Games logo.

After a worldwide search, the successful brand came from the Glasgow design agency Marque.
The logo has been based on three principles of sport – time, data, and measurement.
There is also a Gaelic version, the first time a Games logo has been produced in a language other than English. The logo, which has cost £95,000 to produce, will be offered exclusively to companies in return for sponsorship. This is the first major launch for the Glasgow Games, revealing the brand which will be identified with it for the next four years.

“The unveiling of the new brand symbolises the start of a new and exciting journey towards the Games”. John Scott, Glasgow 2014 organising committee.

Glasgow design agency Marque is responsible for the identity design project, said to have cost £95,000 (each logo?). This fee covers such elements as brand guidelines, animated work, visual language, typography, photographic style, and art direction. So, why they change it from autumn 2009 to springtime 2010???

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Anyway, we believe this is more inspired source of notorius sport club logo. This is the difference over one hundred years. The difference is birthyear.

Ale Chic Bom Bom!