An advertising strategy is the creation of a message that communicates to the target market the benefits of the product or service. Advertising involves the interaction of a complex mix of factors to create maximum impact in the minds of your target customers.
At d’Avid Boutique, we consider the following factors to arrive at your advertising strategy:
- Product: What are the strengths, weaknesses, opportunities and threats facing your product?
- Competition: Which are the products your product has to compete with?
- Target market: Demographics and psychographics of your target customer
- Branding: What does the brand stand for in the consumer’s mind? Does this image need changing/upgrading? What are the strengths and weaknesses of competitive brands?
- Message: What is the one thing that you want your customer to remember about your brand?
- Medium: Which media will convey the message best, within the advertising budget?
- Cost: What will the advertising campaign cost, over what period?
- Results: What must the campaign achieve?
We can help you plan your advertising strategy, which will support the marketing plan for your product or service. We will go through the product information, market research, customer satisfaction surveys and other material you have at hand, to understand your product and your target market. We will then do a competitive analysis of the major brands that your product will need to face in the market, to arrive at the advertising objective you will achieve at the end of your advertising campaign.
Based on our understanding of the unique needs and motivations of your customers, we will recommend a message that will be communicated through targeted media to effectively reach your audience and fulfill your advertising objective. We will recommend an advertising budget and help you decide on when and where to advertise.
Our strategy document will contain recommendations on:
- Full life cycle Brand Management
- Research based derivations
- Time to Market suggestions
- Brand Integration
- Brand Consulting
- Brand Launch suggestions
- PR suggestions
Outsource strategic consulting to d’Avid Boutique. We have the knowledge and experience to recommend the right advertising strategy to meet your objectives.
You can also outsource business writing to d’Avid Boutique – for high-quality white papers and executive summaries to business reports and case studies.