Is it the cowardly lion from wizard of Oz? Is it dead lion and mummified?
The refreshed logo, which the spokesman says was developed in-house and drops the previous blue-flag background, will appear on all new models and is to roll out across global communications, taking effect at UK dealerships from November, Peugeot says.
Sucks! I remember about the Citroen new logo review. This one is very poor – a reductive approach to the famous Lion mark, is it still a Lion? It’s just too abstracted and as for the typeface – mediocre, lightweight, generic.
Initially the new Cycle and Automobile companies continued to use the lion standing on an arrow. But, in order to personalize their trademarks, the different companies adopted individual graphics:
– The CYCLE company used a Lion in combat;
– The AUTOMOBILE company used the famous shield-shaped badge, featuring the LION’S head, followed by the LION seen on the Arms of FRANCHE-COMTÉ, which also appear on the arms of the COMTE de MONTBELIARD.
The most recent heraldic Lion was designed in 1998.