“Junky stuff is consumer murder.”
“Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.”
“He was always bringing home a new toaster, a new mixer, for the staff to use and critique, … He had his own in-house focus group.”
“Never Leave Well Enough Alone.”
I remember with pleasure the parents of product design, industrial design or designing spacecrafts: father of industrial design Raymond Loewy.