Remember the fathers

“Junky stuff is consumer murder.” “Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.” “He was always bringing home a new toaster, a new mixer, for the staff to use and critique, … He had his own in-house focus group.” “Never Leave Well Enough Alone.” I remember with pleasure […]

Visual Overdose no Overbrand

What your customers or potential customers think about your company reflects the impression they have in their minds about your company. This impression is created by your product positioning, client servicing, your attitude towards customers and society in general, your marketing campaigns, third party sources such as newspaper articles etc. This impression is called corporate […]