Ma uitam azi pe un topic la LinkedIn despre cat de distorsionata e imaginea unui freelancer in viziunea unui angajat. Apoi am citit observatii (pertinente) de la freelanceri – cum vad ei lucrurile. De departe cea mai frumoasa declaratie dar si adevarata am gasit-o la Petra Quilitz. Nu are sens sa o traduc, sa nu-i modific involuntar sub-textul.

Captain: “Computer, define ‘hard work’ for the media industry on Earth.
Computer: “Hard work. Any kind of creative work that makes products or services on Earth successful.”

Captain: “Computer, define ‘successful”
Computer: ” A product or service on Earth that sells in high quantities.”

Captain: “Computer, give me an over view over our data on who works harder and creates more success. Full time employees or freelancers.”
Computer: ” Bad full time employees work the least of both categories. Good full time employees work more than bad full time employees. Bad freelancers work more than bad full time employees, but not as much as good full time employees. Good freelancers work more than bad full time employees, and also more than good full time employees. Very good free….”

Captain: ” Wow, hold it.Too complicated.”
Computer: “Good freelancers work the hardest.”

Captain (looking out of the window into the distance of the galaxy): “Good freelancers work for a life, not for a living I guess.”
Computer: ” A rather philosophical interpretation of the data situation, but correct, sir.”

Captain:” Correct course 354 degrees east. Let’s find those freelancers before someone else recruits them.
Computer: ” No need, sir. Good freelancers are often not in high demand on Earth”

Captain:” What do you mean. Not in high demand.”
Computer:” On Earth, many businesses don’t operate based on the principle of success. ” (Computer pauses for a moment) “One could say that businesses often work for personal prestige, not for profit”

Captain (smirks): ” A rather philosophical interpretation of the data situation, computer, but correct.”

Nu e deloc “coborat” dialogul din StarTrek. Sincer, opinia personala este ca freelancer-ul “trage mai tare” pentru ca sunt in joc banii, reputatia si viitorul sau. Angajatul, oricat de superlativ ar fi, poate merge si cu frana de mana trasa. Leafa merge oricum, dar profesionalism regasesti si la unul si la celalalt, fara tagada.

Parerea mea!

Am facut niscai specificatii sumare despre inregistrarea marcii. Cu plusuri si minusuri.
As adauga acum, in virtutea statisticii de mai sus, ca asa se poate monetiza (evalua si “contabiliza”) marca. Aceasta se poate valorifica, in functie de caz, prin:
- licentiere, (licentiere: transferul drepturilor de folosinta a marcii in schimbul unui pret)
- cesionare, (cesiune: transferul tuturor drepturilor asupra marcii)
- fuzionare de firme (atunci cand titularul este persoana juridica; in cazul fuzionarii, drepturile asupra marcii ii revin noii societati)
- gaj (marca, apartinand fondului de comert al unei societati, poate face obiectului gajului comercial);

In mod evident, marcile vizibile (care beneficiaza de branding sustinut) au mega-structuri analitice, care raporteaza schimbarile piatei concurentiala mai mult (sau la fel de mult) cat se investeste in noi tipuri de canale, vehicule si soiuri de comunicari (creative communication).

Tot la OPORTUNITATIILE inregistrarii marcii as specifica: titularul unei marci poate cere in instanta folosirea fara drept a marcii, contrafacerea sau imitarea ei frauduloasa, acest lucru constituind infractiune ce se pedepseste cu amenda sau inchisoare:
- in aceste cazuri titularul poate cere despagubiri substantiale;
- prin emiterea unui consimtamant de folosire a marcii de catre un tert, titularul poate cere acestuia foloase banesti.

The Office of the United States Trade Representative (USTR) a dat publicitatii, raportul anual Special 301, care analizeaza eficienta masurilor de protejare a drepturilor de proprietate intelectuala in tarile care au raporturi comerciale cu SUA, Romania fiind inca sub supraveghere.

Combaterea infractiunilor privind drepturile de proprietate intelectuala este o prioritate vitala in Europa, pentru cei circa 18 milioane de americani care lucreaza in industrii bazate pe drepturile de autor.
“Furtul de continuturi protejate de legea proprietatii intelectuale este un factor care ucide afacerile americane bazate pe export si duce la reducerea numarului de locuri de munca pentru americani. Raportul Special 301, realizat de USTR, este important, deoarece el serveste ca fundatie pentru procesul anual de adoptare de reforme care sa sustina comertul si locurile de munca ale americanilor care lucreaza in domeniul drepturilor de autor”, a declarat Ron Kirk, negociator-sef pentru comert in cadrul USTR.
Potrivit raportului, Romania va ramane si in 2010 pe lista de supraveghere, desi se specifica faptul ca in 2009 tara noastra a luat o serie de masuri pozitive in combaterea pirateriei.

Sursa: mediafax

Am scris despre monitorizarea marcii inregistrate, de suportul si serviciile Consilierului de Proprietate Industriala.

“Art. 134/alin.2/ lit.g nedreptatea doua categorii de beneficiari de drepturi conexe din lumea muzicii romanesti – artistii interpreti si producatorii de fonograme, limitand remuneratia aferenta drepturilor conexe cuvenite acestora la o treime din remuneratia pentru drepturile de autor”, precizeaza UPFR.

Aceste variabile pot veni si in alte sectoare de prestari servicii artistice si culturale: ma gandesc la teatru, literatura tiparita sau te mai miri pe unde?! Inchid acolada pana nu scriu ceva daunator mie… Si-asa scriu si sterg de 10 min… Tu-va interesele in cur, dara!

Pentru cei care au marci inregistrate incepe stressul. Aceasta noua lege nu mai prevede examinarea ex-officio a marcilor pentru motive relative de refuz. Cu alte cuvinte, nu vor mai fi emise refuzuri la inregistrare pe baza existentei unor marci anterioare similare sau identice (pe produse similare sau identice).

Acest lucru implica transferul apararii drepturilor de proprietate industriala de la Oficiul Roman la proprietarul de drept al acestora.
Titularii marcilor vor trebui sa urmareasca saptamanal buletinele emise de OSIM, OMPI si OHIM (cele 3 institutii care publica marci ce pot produce efecte pe teritoriul Romaniei) pentru a evita acordarea unor marci similare sau identice cu ale lor.

Ca acest sterss sa fie diminuat sau exclus definitiv, aceasta monitorizare este ideal sa fie facuta de un specialist in domeniu. Raluca Ardeleanu, Consilier in Proprietate Industriala, cu o vasta experienta in OSIM si in alte oficii europene, ne prezinta avantajele acestei actiuni:
- certitudinea ca marca sa nu va fi copiata/imitata si aplicata pe produse/servicii similare/identice, de o calitate indoielnica;
- evitarea unor actiuni in instanta pentru apararea marcii prin anularea marcii similare/identice ulterior acordate (o data acordata marca, aceasta poate fi anulata doar in instanta, cu cheltuielile aferente de bani si timp);
- obtinerea acestor avantaje cu cheltuieli minime, sub forma unui abonament lunar.

Din 9 mai 2010, frica pazeste pepenii!

The developers, designers and product managers behind CorelDRAW are continually inspired by the insights and contributions of CorelDRAW users around the world.

Put the power of CorelDRAW® Graphics Suite X5 behind your ideas and make a bold impact across any media. This versatile graphic design software has it all—vector illustration, page layout, photo editing, tracing, Web graphics and animation in one tightly integrated suite. Designed for professional and aspiring designers alike, it offers a quick, intuitive workflow, high-value digital content, market-leading file compatibility and graphic design tools that let you do more than you thought possible!

Analyse that!

As a long-time CorelDRAW user, and a graphic designer, I was very excited to see the release of CorelDRAW X5. Although I have the full Adobe Creative Suite installed alongside Corel, I often choose CorelDRAW as my primary vector/bitmap application. That said, I was very disappointed after trying out the demo of X5. It looks like only a slight update (like a service pack to X4) – it is not the revamp I was looking for.

I will likely still purchase the upgrade to X5, but it will not change my impression that Corel is becoming less and less important to professional graphics.

CONS (not going into the full list):
- Not made for Windows 7. Floating palettes in the application are not made for Windows Vista or Windows 7 computers. As such they move around on the screen when the app is minimized, and they do not retain their display state. The floating palette titles are also unreadable when they are minimized.
- Same bugs as CorelDRAW X5. Photo-Paint effect previews are still buggy and often break if you turn on and off the preview (for comparing before and after). If you have a complex feathered mask, the preview does not function.
- Most tools are unchanged. One example is the Huge/Sat/Brightness. It is still the same code since version 10 (with the same limitations compared to Photoshop’s Hue/Sat/Lightness).
- Display is still laggy under Windows 7.
- Drop shadow tool is untouched and still an awful tool. You can’t set a setting that will be consistent across objects of all shapes and sizes (ie, same pixel feathering and distance from edges). InDesign has a great drop shadow support. It’s not rocket science.

PROS:
- Color management has been greatly overhauled and it looks to be vastly improved over previous versions.
- File exporting and image saving are improved and require less steps. This should speed up the workflow.
- Some application speed ups are noticed when running on a quad core i7. The multiprocessing support is a good addition (though a version late).

This is older logo design at grand event.

Paul Stickley, head of visual communication of Glasgow School of Art, added: “The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities. It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes. Acknowledging its modernist past and youthful  buoyancy representing  our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved. I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”

This is newest, (today launch) of the Glasgow 2014 Commonwealth Games logo.

After a worldwide search, the successful brand came from the Glasgow design agency Marque.
The logo has been based on three principles of sport – time, data, and measurement.
There is also a Gaelic version, the first time a Games logo has been produced in a language other than English. The logo, which has cost £95,000 to produce, will be offered exclusively to companies in return for sponsorship. This is the first major launch for the Glasgow Games, revealing the brand which will be identified with it for the next four years.

“The unveiling of the new brand symbolises the start of a new and exciting journey towards the Games”. John Scott, Glasgow 2014 organising committee.

Glasgow design agency Marque is responsible for the identity design project, said to have cost £95,000 (each logo?). This fee covers such elements as brand guidelines, animated work, visual language, typography, photographic style, and art direction. So, why they change it from autumn 2009 to springtime 2010???

…

Anyway, we believe this is more inspired source of notorius sport club logo. This is the difference over one hundred years. The difference is birthyear.

Ale Chic Bom Bom!

Picnik, which first started in 2005, has become a popular online alternative to image-editing software such as Photoshop. While not as feature-rich as its desktop counterparts, its user experience, simplicity and upbeat design have helped it gain nearly two million monthly U.S. visitors, according to Compete.

BTW: do you know about Adobe Photoshop new logo?

Terms of the deal were not disclosed, but Picnik will remain up and operational, at least for the foreseeable future. It’s very possible that Google could turn Picnik into part of its Google Apps suite, though Google hasn’t announced its plans for the image editing tool.

Google has been on an acquisition spree in recent months. This month alone, Google acquired Aardvar, a social search startup, and purchased reMail, a mobile e-mail utility app.

If you are FF Mozilla surfer, you can use Add-on from here.

(10x 4info Ben Parr)

The campaign devised by the agency seeks to reverse this view and to create awareness that smoking is not free themselves from the authority but is instead a sign of submission and naiveté: Quote behavioral, psychological and physically addictive drug that will control their actions, defile their bodies and even cost them dear.

This communication takes advantage of upset young smokers in their indifference through visual impact and nuisance symbolizing the submission. Visuals destined to finally react, create debate and to provide non-smoking reasons to declare themselves proud to remain free and rebellious against the tobacco.

“Smoking is like to be slave to tobacco.”
“The old arguments – tobacco is not good – not working. The message here is that tobacco is a form of submission. In the popular imagination, oral sex is the perfect symbol of obedience,” said Marco de la Fuente, chief project for the agency BDDP et Fils.

The photos were kindly taken by photographer Thomas Geffrier.

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