June 14th, 2010 §
Campionatul Mondial de Fotbal.
FIFA 2010.
Miliarde de ecrane TV conectate la cortexuri umane. Vizibilitate imensa oricarei marci care se promoveaza in spatiul dedicat jocului de fotbal.
Primele statistici vin de la The Guardian: Compania Nike conduce in topul celor mai mediatizate nume de la Cupa Mondiala din Africa de Sud, americanii devansadu-i pe rivalii de la Adidas la nivelul vizibilitatii de pe internet, (sursa). Pe trei se afla Coca-Cola, in timp ce Sony se gaseste pe patru. Producatorul american de echipamente sportive ofera imbracaminte pentru noua din cele 32 de echipe de la turneul final.
Cristiano Ronaldo, Wayne Rooney, Ronaldinho si Ribery vs. Messi si Zidane (se distinge diferenta, nu?! 
)
Am facut niscai specificatii sumare despre inregistrarea marcii. Cu plusuri si minusuri.
As adauga acum, in virtutea statisticii de mai sus, ca asa se poate monetiza (evalua si “contabiliza”) marca. Aceasta se poate valorifica, in functie de caz, prin:
- licentiere, (licentiere: transferul drepturilor de folosinta a marcii in schimbul unui pret)
- cesionare, (cesiune: transferul tuturor drepturilor asupra marcii)
- fuzionare de firme (atunci cand titularul este persoana juridica; in cazul fuzionarii, drepturile asupra marcii ii revin noii societati)
- gaj (marca, apartinand fondului de comert al unei societati, poate face obiectului gajului comercial);
In mod evident, marcile vizibile (care beneficiaza de branding sustinut) au mega-structuri analitice, care raporteaza schimbarile piatei concurentiala mai mult (sau la fel de mult) cat se investeste in noi tipuri de canale, vehicule si soiuri de comunicari (creative communication).
Tot la OPORTUNITATIILE inregistrarii marcii as specifica: titularul unei marci poate cere in instanta folosirea fara drept a marcii, contrafacerea sau imitarea ei frauduloasa, acest lucru constituind infractiune ce se pedepseste cu amenda sau inchisoare:
- in aceste cazuri titularul poate cere despagubiri substantiale;
- prin emiterea unui consimtamant de folosire a marcii de catre un tert, titularul poate cere acestuia foloase banesti.
March 8th, 2010 §
Smart, brilliant and glamour sports logo design.
Big tam-tam tube from tens ad agencies from New York to Bruxelles…
This is older logo design at grand event.
Paul Stickley, head of visual communication of Glasgow School of Art, added: “The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities. It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes. Acknowledging its modernist past and youthful buoyancy representing our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved. I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”
This is newest, (today launch) of the Glasgow 2014 Commonwealth Games logo.
After a worldwide search, the successful brand came from the Glasgow design agency Marque.
The logo has been based on three principles of sport – time, data, and measurement.
There is also a Gaelic version, the first time a Games logo has been produced in a language other than English. The logo, which has cost £95,000 to produce, will be offered exclusively to companies in return for sponsorship. This is the first major launch for the Glasgow Games, revealing the brand which will be identified with it for the next four years.
“The unveiling of the new brand symbolises the start of a new and exciting journey towards the Games”. John Scott, Glasgow 2014 organising committee.
Glasgow design agency Marque is responsible for the identity design project, said to have cost £95,000 (each logo?). This fee covers such elements as brand guidelines, animated work, visual language, typography, photographic style, and art direction. So, why they change it from autumn 2009 to springtime 2010???
…
Anyway, we believe this is more inspired source of notorius sport club logo. This is the difference over one hundred years. The difference is birthyear.
Ale Chic Bom Bom!
January 26th, 2010 §
An idea is only as good as its execution. Here’s where d’Avid Boutique can work as an extended arm of your creative department, We can translate your advertising concepts into exciting campaign themes that communicate consistent messages across all media – print ads, TV spots, brochures, flyers, leaflets, posters, displays and a whole lot more.
d’Avid Boutique’s creative team works synergistically to create emotive words and pictures that connect with your target customers and move them to action – to pick up a telephone, inquire about your product, or go to the store and check it out.
If you already have an advertising strategy, but are strapped for time or creative resources, try us out on fresh, new campaign ideas that get your target customers to the store. With d’Avid Boutique to back you up, you can offer your client a choice of campaign ideas.
At every point of contact where the target consumer receives an impression of the product, service or company, we ensure that all aspects of your marketing communication will have a unified look and feel. Whether it is advertising, sales promotion, public relations, or direct marketing, each element does not work alone but works along with the other communications as a unified force. Intelligent campaign design produces a multiplier effect, doing more with less money as each communication builds on the other to produce powerful results.
Once the client approves the basic layout, we can do the final print-ready artworks to your specifications, for release in magazines.
After approval of a scratch film or storyboard, we can execute the final film for release on television, cable or for an internal audience.
Integrated marketing communications come into play with a brand launch, involving synergistic efforts in advertising, sales promotion, public relations, direct marketing and online, outdoor and digital media. d’Avid Boutique can not only plan but execute the entire campaign for you.
d’Avid Boutique undertakes print orders for digital and offset printing, to high standards of quality. Outsource your brochures, flyers, invitations, posters and other print material to us.
Take advantage of our professional creative services in graphic designing, illustration services, photography, copywriting, scriptwriting, storyboarding, video editing, animation, text editing, and music composition to enlarge your portfolio of services, shorten delivery time and gain more business.
Read a case study of how our image-processing services helped a client in France to grow his business and cut turnaround time. We will publish soon.
We have the capability to provide ideas-to-execution creative advertising services for one-off, standalone ads or complete advertising campaigns.
Get the competitive edge.
Outsource advertising campaign execution to d’Avid Boutique.
January 19th, 2010 §
Do you want your music CD or DVD to stand out?
Do you want creative and professional CD and DVD Cover Designs?
At d’Avid Boutique, we can give you artistic, ingenious and inspired cover designs. Our designers are skilled in Photoshop and have a vast experience in designing a range of Cover Designs.
You have just written a novel, a textbook or a children’s storybook but you just need a good book cover design to get your book completed. At d’Avid Boutique, we use images which would best portray what you have written. Our talented artists offer illustration services using Adobe Illustrator, and can also create hand-drawn illustrations of high quality. Our creative book cover designs services will bring your story to life and will create an emotional and aesthetic appeal.
At d’Avid Boutique, we also provide cover design services for Magazines, Journals and Comic Books.
Outsource your Cover Design Services to d’Avid Boutique and increase the aesthetic appeal of your book, magazine or comic book.
January 18th, 2010 §
Fantasmagorika design.
Is it the cowardly lion from wizard of Oz? Is it dead lion and mummified?
The refreshed logo, which the spokesman says was developed in-house and drops the previous blue-flag background, will appear on all new models and is to roll out across global communications, taking effect at UK dealerships from November, Peugeot says.
Sucks! I remember about the Citroen new logo review. This one is very poor – a reductive approach to the famous Lion mark, is it still a Lion? It’s just too abstracted and as for the typeface – mediocre, lightweight, generic.
Initially the new Cycle and Automobile companies continued to use the lion standing on an arrow. But, in order to personalize their trademarks, the different companies adopted individual graphics:
- The CYCLE company used a Lion in combat;
- The AUTOMOBILE company used the famous shield-shaped badge, featuring the LION’S head, followed by the LION seen on the Arms of FRANCHE-COMTÉ, which also appear on the arms of the COMTE de MONTBELIARD.
The most recent heraldic Lion was designed in 1998.
January 17th, 2010 §
An advertising strategy is the creation of a message that communicates to the target market the benefits of the product or service. Advertising involves the interaction of a complex mix of factors to create maximum impact in the minds of your target customers.
At d’Avid Boutique, we consider the following factors to arrive at your advertising strategy:
- Product: What are the strengths, weaknesses, opportunities and threats facing your product?
- Competition: Which are the products your product has to compete with?
- Target market: Demographics and psychographics of your target customer
- Branding: What does the brand stand for in the consumer’s mind? Does this image need changing/upgrading? What are the strengths and weaknesses of competitive brands?
- Message: What is the one thing that you want your customer to remember about your brand?
- Medium: Which media will convey the message best, within the advertising budget?
- Cost: What will the advertising campaign cost, over what period?
- Results: What must the campaign achieve?
We can help you plan your advertising strategy, which will support the marketing plan for your product or service. We will go through the product information, market research, customer satisfaction surveys and other material you have at hand, to understand your product and your target market. We will then do a competitive analysis of the major brands that your product will need to face in the market, to arrive at the advertising objective you will achieve at the end of your advertising campaign.
Based on our understanding of the unique needs and motivations of your customers, we will recommend a message that will be communicated through targeted media to effectively reach your audience and fulfill your advertising objective. We will recommend an advertising budget and help you decide on when and where to advertise.
Our strategy document will contain recommendations on:
- Full life cycle Brand Management
- Research based derivations
- Time to Market suggestions
- Brand Integration
- Brand Consulting
- Brand Launch suggestions
- PR suggestions
Outsource strategic consulting to d’Avid Boutique. We have the knowledge and experience to recommend the right advertising strategy to meet your objectives.
You can also outsource business writing to d’Avid Boutique – for high-quality white papers and executive summaries to business reports and case studies.
January 10th, 2010 §
Our philosophy at d’Avid Boutique has always been competitiveness in the creative marketplace. Our competitors just don’t compare! We track your projects from inception through completion. In addition, we attend press and vendor consultations, ensuring your projects success.
d’Avid Boutique would like to hear comments about our site to provide you with the highest quality of creative services.
