reBrand BP

August 3rd, 2010 § 0

BrandPetroleum.

Un mesaj visual puternic emotional, in rezonanta cu declaratia oficiala si misiunea companiei. Este vorba de re-branding BP – un spuff (daca o exista asa ceva in simbolistica), care s-a votat in urma unui concurs tematic. Initiativa GREENPEACE.

Catigatorul competitiei Rebrand BP este designer-ul Laurent Hunziker.

Cu permisiunea voastra, va invit la un exercitiu de imaginatie: daca ati iesi din ocean acoperiti de o pelicula de petrol pe corp, ce ati face?

protejarea proprietatii intelectuale

May 10th, 2010 § 0

Romania supravegheata pentru eficienta masurilor de protejare a drepturilor de proprietate intelectuala.

The Office of the United States Trade Representative (USTR) a dat publicitatii, raportul anual Special 301, care analizeaza eficienta masurilor de protejare a drepturilor de proprietate intelectuala in tarile care au raporturi comerciale cu SUA, Romania fiind inca sub supraveghere.

Combaterea infractiunilor privind drepturile de proprietate intelectuala este o prioritate vitala in Europa, pentru cei circa 18 milioane de americani care lucreaza in industrii bazate pe drepturile de autor.
“Furtul de continuturi protejate de legea proprietatii intelectuale este un factor care ucide afacerile americane bazate pe export si duce la reducerea numarului de locuri de munca pentru americani. Raportul Special 301, realizat de USTR, este important, deoarece el serveste ca fundatie pentru procesul anual de adoptare de reforme care sa sustina comertul si locurile de munca ale americanilor care lucreaza in domeniul drepturilor de autor”, a declarat Ron Kirk, negociator-sef pentru comert in cadrul USTR.
Potrivit raportului, Romania va ramane si in 2010 pe lista de supraveghere, desi se specifica faptul ca in 2009 tara noastra a luat o serie de masuri pozitive in combaterea pirateriei.

Sursa: mediafax

Am scris despre monitorizarea marcii inregistrate, de suportul si serviciile Consilierului de Proprietate Industriala.

Business Logo Design

May 10th, 2010 § 0

Our business logo design services
create standard logo designs for all types of businesses around the globe.
We have creative professional logo designers.

We design all business logos that make sure you as the client are satisfied with the entire experience and result.
Our designed business logo can boost your company services and productivity.
Our aim is to create a long lasting impression on a customer’s mind.

identitatea vizuala monitorizata

May 7th, 2010 § 2

Azi propun monitorizarea marcilor.
In conformitate cu normele EU si ‘achiul’ comunitar la care tre sa se mufeze si OSIM, incepand cu 9 mai 2010, orice marca, pentru care se depunde dosar de inregistrare, nu mai este supusa rigorilor actuale. Propunerea mea se adreseaza catorva – celor carora le-am conceput sigla/ logo/ emblema si care si-au inregistrat marca.

In ordinea numerelor de pe tricou, total aiurea, se desfasoara de sus in jos, cu scroll de mouse:

Celor care nu si-au inregistrat marca le reamintesc avantajele:

Dreptul de a interzice tertilor folosirea marcii fara consimtamantul titularului, obtinand prin aceasta:
1) protejarea investitiilor in publicitate;
1a) evitatea situatiei in care altii profita de investitiile facute de acesta in publicitate;
1b) chiar daca nu s-a investit in publicitate, evitatea situatiei in care tertii profita, prin folosinta, de o marca a carui impact asupra publicului este esential in cresterea vanzarii si a profitului, excluzand astfel concurenta neloiala;

2) reducerea riscului de “degenerare” a marcii, prin aceasta intelegand banalizarea marcii prin folosire de catre terti, ajungandu-se astfel la diminuarea caracterului initial de unicitate si originalitate al marcii;

3) evitarea asocierii marcii cu produse de o calitate inferioara prin folosirea ei fara acordul titularului, inducand in eroare publicul consumator.

-
Voi reveni negresit, cu un articol despre dezavantajele inregistrarii unei marci. :D

good morning Your Honour

April 8th, 2010 § 0

The Office of the Legal Adviser rebranding.

“Good morning Worm Your Honour
The crown will plainly show
The prisoner who now stands before you
Was caught red handed showing feelings
Showing feelings of an almost human nature
This will not do”.

The Trial – Pink Floyd, The Wall.

;)

109 years after

March 8th, 2010 § 0

Smart, brilliant and glamour sports logo design.
Big tam-tam tube from tens ad agencies from New York to Bruxelles…

This is older logo design at grand event.

Paul Stickley, head of visual communication of Glasgow School of Art, added: “The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities. It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes. Acknowledging its modernist past and youthful  buoyancy representing  our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved. I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”

This is newest, (today launch) of the Glasgow 2014 Commonwealth Games logo.

After a worldwide search, the successful brand came from the Glasgow design agency Marque.
The logo has been based on three principles of sport – time, data, and measurement.
There is also a Gaelic version, the first time a Games logo has been produced in a language other than English. The logo, which has cost £95,000 to produce, will be offered exclusively to companies in return for sponsorship. This is the first major launch for the Glasgow Games, revealing the brand which will be identified with it for the next four years.

“The unveiling of the new brand symbolises the start of a new and exciting journey towards the Games”. John Scott, Glasgow 2014 organising committee.

Glasgow design agency Marque is responsible for the identity design project, said to have cost £95,000 (each logo?). This fee covers such elements as brand guidelines, animated work, visual language, typography, photographic style, and art direction. So, why they change it from autumn 2009 to springtime 2010???

Anyway, we believe this is more inspired source of notorius sport club logo. This is the difference over one hundred years. The difference is birthyear.

Ale Chic Bom Bom!

Grand and blue

February 16th, 2010 § 0

Recently, we received a request to create a visual identity of a video production studio:

Name: Marius Grigore
Email: grigore[at]——–
Telephone: 0767 — —
Skype: Skype (if you have)
Preferred contact method for feedback: email
Project budget: Ranges: from xxxx EUR

Company name: Grand Media Production
Company location: Bucuresti
Company website: ———
Slogan: -
Age of company: 0 ani

Describe your product(s) or service(s): – Scenarios, – Film and television production, – Consisting of television, – Advertising production.
Describe your ideal customer: TV channels, AD agencies,
Your main competitors: Mamitzu Production, Paprika
How do you differ from the competition: – Original Screenplay, – Implementation scenario in the picture, – Creativity and innovation in TV production, – Effects and elegant finishes for AD movies clips.

Timeframe: 15 days
What do you want your logo to say about the company?: Grand – Not something big and bright light, but very elegant and silky. Not wealthy, not harsh.
Are there specific icons or images you wish to show in your logo?: 16mm coil, video tape, video camera
Generally, what logos appeal to you, and why?: simple and with maximum impact – Nike, Johnny Walker
Geometric figure preffered: rectangle
Colours prefferede: blue or dark blue
Provide any additional design details: look good :)

IP: 79.134.52.84
Data: 06-02-2010

And he choice this, not before making the last fine tunning together:

Thanks for taking the time to read our website content, to fill the brief’s form.
* we translate this form (from romanian) and we decided to post it, because increasingly more romanian people asking about our services. We want to encourage communication with us and we are available to any questions or details about our services.

Refresh your visual ID

February 12th, 2010 § 1

It all started with a question, expanding the brief and feel the hired Form.
I recommended to inform the public intent of change the visual identity. In two days all turned into “spec work” and an avalanche of reproaches against the customer. Cool!

Always find attractive areas not find great resources for inspiration and puts me to be creative, you can invent something original. To create something unique today in the online industry, I find quite difficult. Online domein is more exposed and any “vision” is eroding fast. To look refresh and not refurbish, havent thought bugging but is must to remain in emotional memory. Pleasant and not harsh. Residual emotion and not a headache.

We started the game, then worked very seriously. We expect customer opinion.
The first vision is a tube that leaves a flower bud. Green, birth and rebirth, refresh … gotcha?

The second option is a relaxing view of a stream of news and views that come hot but they serve with pinacolada … archive 2.0 dot ro.

A third proposal is a rare flower sample. It is found only in a professional environment, with views and interesting projects, unique domain on the Internet archive dot ro.

Disclaimer! This images do not contain the watermark and can be stolen. Use rights are not negotiable. Copyright is dedicated refresh.ro and have reasonable rates but are confidential.

Best logo from Germany

February 9th, 2010 § 2

Yesterday I read in Loredana‘s and Richard‘s blogs about the natural and organic logo will be seen on product packaging in the EU. I think not, skim and find that in fact the competition is postponed due to incompatibility with some German trade mark.
Today found that it’s official: The European Commission today officially announced the winner of the EU organic logo competition.

Over the past two months, some 130,000 people have voted online to choose the new organic symbol from three finalists. The winning design is by Dusan Milenkovic, a student from Germany, who gained 63% of the overall vote for his “Euro-leaf” logo (however, doesnt Deutsch from Germany).

From 1st July 2010, the organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards. The “Euro-leaf” design shows the EU stars in the shape of a leaf against a green background.  It is a very straightforward sign containing two clear messages: Nature and Europe.

The winner and the winners of the second and third prize will be honoured by the European Commission’s Directorate-General for Agriculture and Rural Development at an official award ceremony that will take place in Brussels in July 2010.

Logos in RO: banking

February 8th, 2010 § 0

ALPHA BANK Romania S.A.
logo AlphaBank
Website:
http://www.alphabank.ro
Tel:   (+4) 021.209.99.99
Fax:  (+4) 021.231.65.70

Anglo-Romanian Bank Ltd. – Sucursala Bucuresti
Logo ARB
Website:
http://www.bfr.ro
Tel:   (+4) 021.223.30.40
Fax:  (+4) 021.223.36.00

ATE BANK ROMANIA S.A.
Logo ATE Bank
Website:
http://www.atebank.ro
Tel:   (+4) 021.303.07.00; (+4) 021.303.07.01
Fax:  (+4) 021.303.07.32; (+4) 021.303.07.33

Bancpost
Logo Bancpost
Website:
http://www.bancpost.ro
Tel:   (+4) 021.336.11.24
Fax:  (+4) 021.336.07.72

Banca Comerciala CARPATICA S.A.
Logo Carpatica
Website:
http://www.carpatica.ro
Tel:   (+4) 0269.23.38.15
Fax:  (+4) 0269.23.33.71

Banca Comerciala FEROVIARA
Logo BCF
Tel:   (+4) 021.303.40.00, (+4) 037.411.10.00
Fax:  (+4) 021.311.37.91

Banca Comerciala Romana S.A.
Logo BCR
Website:
http://www.bcr.ro
Tel:   (+4) 021.312.16.78
Fax: (+4) 021.312.14.63

BCR Banca pentru Locuinte S.A.
Logo BCR
Website:
http://www.bcrlocuinte.ro
Tel:   (+4) 021.407.43.25
Fax:  (+4) 021.312.00.06

Banca Comercială INTESA SANPAOLO Romania S.A.
Logo Intesa  Sanpaolo
Website:
http://www.sanpaoloimi.ro
Tel:   (+4) 0257.28.48.88
Fax:  (+4) 0257.28.59.98

Banca C.R. Firenze Romania S.A.
Logo CRFirenze
Website:
http://www.bancacrfirenze.ro
Tel:   (+4) 021.201.19.30
Fax:  (+4) 021.201.19.31

Banca Centrală Cooperatistă CREDITCOOP
Logo Creditcoop
Website:
http://www.creditcoop.ro
Tel.   (+4) 021.212.74.05
Fax.  (+4) 021.212.74.86

Banca de Export-Import a Romaniei EXIMBANK S.A.
Logo Eximbank
Website:
http://www.eximbank.ro
Tel:   (+4) 021.405.33.33
Fax:  (+4) 021.319.29.29

Banca Italo – Romena SPA – Sucursala Bucuresti
Logo BancaItaloRomena
Website:
http://www.italo-romena.ro
Tel:   (+4) 021.330.78.78
Fax:  (+4) 021.330.78.60

BANCA MILLENNIUM S.A.
Logo BancaItaloRomena
Website:
http://www.millenniumbank.ro/
Tel:   (+4) 021.529.73.01
Fax:  (+4) 021.529.55.16

Banca Romana pentru Dezvoltare – Groupe Societe Generale S.A.
Logo BRD  GSG
Website:
http://www.brd.ro
Tel:   (+4) 021.301.61.00
Fax:  (+4) 021.303.66.36

Banca Româneasca Member of National Bank of Greece Group S.A.
Logo Banca Romaneasca
Website:
http://www.banca-romaneasca.ro
Tel:   (+4) 021.321.16.01
Fax:  (+4) 021.321.36.24

Banca Transilvania S.A.
Logo Banca Transilvania
Website:
http://www.bancatransilvania.ro
Tel:   (+4) 0264.40.71.50
Fax:  (+4) 0264.40.71.79

Bank of Cyprus Public Co Ltd. - Sucursala Romania
Logo Bank of Cyprus
Website:
http://www.bankofcyprus.ro
Tel:   (+4) 021.409.91.91
Fax:  (+4) 021.409.91.53

Bank Leumi Romania S.A.
Logo Leumi Bank
Website:
http://www.leumi.ro
Tel:   (+4) 021.206.70.75
Fax:  (+4) 021.206.70.50

Blom Bank France Paris - Sucursala Romania
Logo Blom  Bank
Tel:   (+4) 021.302.72.00
Fax:  (+4) 021.302.72.75
Website:
http://www.blombank.com

Caja de Ahorros y Pensiones de Barcelona Sucursala Romania
Logo Blom Bank
Website:
www.lacaixa.ro
Tel:   (+4) 021.599.22.40
Fax:  (+4) 021.599.22.30

CEC Bank
Logo CEC
Website: http://www.cec.ro
Tel:   (+4) 021.311.11.19
Fax:  (+4) 021.312.54.25

Citibank Romania S.A.
Logo CitiBank
Website:
http://www.citibank.ro
Tel:   (+4) 021.203.55.50
Fax:  (+4) 021.203.55.65

CREDIT EUROPE BANK (Romania) S.A.

Website:
http://www.crediteurope.ro
Tel:   (+4) 021.406.40.00
Fax:  (+4) 021.317.20.66

MARFIN Bank Romania
Logo Egnatia Bank
Website:
http://www.egnatiabank-rom.ro
Tel:   (+4) 021.206.42.00
Fax:  (+4) 021.206.42.81

Emporiki Bank Romania S.A.
Logo Emporiki
Website:
http://www.cbg.ro
Tel:   (+4) 021.310.39.55
Fax:  (+4) 021.310.39.91

FORTIS BANK SA/NV BRUXELLES Sucursala Bucuresti
logo  FortisBank

Website: http://www.fortis.com
Tel:   (+4) 021.401.17.00
Fax:  (+4) 021.401.17.18

GARANTI BANK International NV – Sucursala Romania
Logo Garanti Bank
Website: http://www.garantibank.ro
Tel:   (+4) 021.230.84.30
Fax:  (+4) 021.230.84.40

ING Bank N.V. Sucursala Bucuresti
logo ING Bank
Website:
http://www.ingromania.ro
Tel:   (+4) 021.222.16.00
Fax:  (+4) 021.222.14.01

Libra Bank
Logo Libra Bank
Website:
http://www.librabank.ro
Tel:   (+4) 021.208.80.00
Fax:  (+4) 021.230.65.65

MKB Romexterra Bank S.A.
Logo Romexterra
Website:
http://www.romexterra.ro
Tel:   (+4) 0265.26.66.41
Fax:  (+4) 0265.26.60.47

OTP BANK Romania S.A.
Logo OTP Bank
Website:
http://www.otpbank.ro
Tel:   (+4) 021.307.57.00
Fax:  (+4) 021.307.57.30

PIRAEUS BANK Romania S.A.
Logo Piraeus Bank
Website:
http://www.piraeusbank.ro
Tel:   (+4) 021.317.29.68
Fax:  (+4) 021.317.31.16

PORSCHE BANK Romania S.A.
Logo Porsche Bank
Website:
http://www.porschebank.com
Tel:   (+4) 021.208.26.00
Fax:  (+4) 021.208.26.14

PROCREDIT BANK S.A.
logo Procredit Bank
Website:
http://www.procreditbank.ro
Tel:   (+4) 021.402.83.80
Fax:  (+4) 021.402.83.83

RAIFFEISEN BANK S.A.
Logo Raiffeisen Bank
Website:
http://www.raiffeisen.ro
Tel:   (+4) 021.323.00.31
Fax:  (+4) 021.323.60.27

RAIFFEISEN - Banca pentru Locuinte S.A.
Logo Raiffeisen BpL
Website:
http://www.railoc.ro
Tel:   (+4) 021.233.30.00
Tel:   (+4) 021.233.19.35

RBS Bank Romania
Logo RBS
Website:
http://www.rbsbank.ro
Tel:   (+4) 021.202.04.00
Fax:  (+4) 021.224.27.36

Romanian International Bank S.A.
Logo RIB
Website:
http://www.roib.ro
Tel:   (+4) 021.322.70.05
Fax:  (+4) 021.322.25.14

UniCredit Ţiriac Bank
Logo Unicredit
Website:
http://www.unicredit-tiriac.ro
Tel:   (+4) 021.200 2000

VOLKSBANK Romania S.A.
Logo Volksbank
Website: http://www.volksbank.ro
Tel:   (+4) 021.303.93.00
Fax:  (+4) 021.303.93.93

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