d'Avid Boutique Blog

Campionatul Mondial de Fotbal.
FIFA 2010.
Miliarde de ecrane TV conectate la cortexuri umane. Vizibilitate imensa oricarei marci care se promoveaza in spatiul dedicat jocului de fotbal.
Primele statistici vin de la The Guardian: Compania Nike conduce in topul celor mai mediatizate nume de la Cupa Mondiala din Africa de Sud, americanii devansadu-i pe rivalii de la Adidas la nivelul vizibilitatii de pe internet, (sursa). Pe trei se afla Coca-Cola, in timp ce Sony se gaseste pe patru. Producatorul american de echipamente sportive ofera imbracaminte pentru noua din cele 32 de echipe de la turneul final.
Cristiano Ronaldo, Wayne Rooney, Ronaldinho si Ribery vs. Messi si Zidane (se distinge diferenta, nu?! )

Am facut niscai specificatii sumare despre inregistrarea marcii. Cu plusuri si minusuri.
As adauga acum, in virtutea statisticii de mai sus, ca asa se poate monetiza (evalua si “contabiliza”) marca. Aceasta se poate valorifica, in functie de caz, prin:
- licentiere, (licentiere: transferul drepturilor de folosinta a marcii in schimbul unui pret)
- cesionare, (cesiune: transferul tuturor drepturilor asupra marcii)
- fuzionare de firme (atunci cand titularul este persoana juridica; in cazul fuzionarii, drepturile asupra marcii ii revin noii societati)
- gaj (marca, apartinand fondului de comert al unei societati, poate face obiectului gajului comercial);

In mod evident, marcile vizibile (care beneficiaza de branding sustinut) au mega-structuri analitice, care raporteaza schimbarile piatei concurentiala mai mult (sau la fel de mult) cat se investeste in noi tipuri de canale, vehicule si soiuri de comunicari (creative communication).

Tot la OPORTUNITATIILE inregistrarii marcii as specifica: titularul unei marci poate cere in instanta folosirea fara drept a marcii, contrafacerea sau imitarea ei frauduloasa, acest lucru constituind infractiune ce se pedepseste cu amenda sau inchisoare:
- in aceste cazuri titularul poate cere despagubiri substantiale;
- prin emiterea unui consimtamant de folosire a marcii de catre un tert, titularul poate cere acestuia foloase banesti.

Evident ca exista si dezavantaje.

Acum o luna, povesteam despre avantajele pe care ti le aduce inregistrarea marcii. Astazi vom explica care sunt dezavantaje si amenintari curente.

Marea majoritatea a acestor dezavantaje apar din necunoastere, din lipsa dorintei de a fi consiliat pe probleme PI (Proprietati Intelectuale) dar si din aversiune fata de servicii conexe procesului de dezvoltare si implementare ale ideogramei sau identitatii vizuale. Astfel apar unele situatii conflictuale si nefavorabile precum:

- implicarea de costuri aferente inregistrarii marcii;

- daca marca nu a facut obiectul unei inregistrari efective pe teritoriul Romaniei intr-o perioada de 5 ani, titularul poate pierde drepturile conferite de marca, dar acest lucru se poate face numai in instanta, de catre o persona ce aduce dovezi ca este interesata in folosirea marcii neutilizate de catre titular. Deci decaderea nu se face automat, prin nefolosinta,ci de catre o terta persoana in instanta, cu dovezi solide. O singura utilizare a ei (sau mai multe) in decurs de 5 ani, este suficienta in pastrarea drepturilor asupra marcii;

- marca necesita reinnoire la un interval de 10 ani;

- titularul nu poate interzice unui tert folosirea marcii, daca anterior i-a oferit acestuia consimtamantul;

- marca poate fi anulata, daca inregistrarea ei fost solicitata cu rea credinta sau aduce atingere altor drepturi dobandite anterior. Acest lucru se efectuaeza numai in instanta si cu dovezi solide.

Romania supravegheata pentru eficienta masurilor de protejare a drepturilor de proprietate intelectuala.

The Office of the United States Trade Representative (USTR) a dat publicitatii, raportul anual Special 301, care analizeaza eficienta masurilor de protejare a drepturilor de proprietate intelectuala in tarile care au raporturi comerciale cu SUA, Romania fiind inca sub supraveghere.

Combaterea infractiunilor privind drepturile de proprietate intelectuala este o prioritate vitala in Europa, pentru cei circa 18 milioane de americani care lucreaza in industrii bazate pe drepturile de autor.
“Furtul de continuturi protejate de legea proprietatii intelectuale este un factor care ucide afacerile americane bazate pe export si duce la reducerea numarului de locuri de munca pentru americani. Raportul Special 301, realizat de USTR, este important, deoarece el serveste ca fundatie pentru procesul anual de adoptare de reforme care sa sustina comertul si locurile de munca ale americanilor care lucreaza in domeniul drepturilor de autor”, a declarat Ron Kirk, negociator-sef pentru comert in cadrul USTR.
Potrivit raportului, Romania va ramane si in 2010 pe lista de supraveghere, desi se specifica faptul ca in 2009 tara noastra a luat o serie de masuri pozitive in combaterea pirateriei.

Sursa: mediafax

Am scris despre monitorizarea marcii inregistrate, de suportul si serviciile Consilierului de Proprietate Industriala.

Azi propun monitorizarea marcilor.
In conformitate cu normele EU si ‘achiul’ comunitar la care tre sa se mufeze si OSIM, incepand cu 9 mai 2010, orice marca, pentru care se depunde dosar de inregistrare, nu mai este supusa rigorilor actuale. Propunerea mea se adreseaza catorva – celor carora le-am conceput sigla/ logo/ emblema si care si-au inregistrat marca.

In ordinea numerelor de pe tricou, total aiurea, se desfasoara de sus in jos, cu scroll de mouse:

Celor care nu si-au inregistrat marca le reamintesc avantajele:

Dreptul de a interzice tertilor folosirea marcii fara consimtamantul titularului, obtinand prin aceasta:
1) protejarea investitiilor in publicitate;
1a) evitatea situatiei in care altii profita de investitiile facute de acesta in publicitate;
1b) chiar daca nu s-a investit in publicitate, evitatea situatiei in care tertii profita, prin folosinta, de o marca a carui impact asupra publicului este esential in cresterea vanzarii si a profitului, excluzand astfel concurenta neloiala;

2) reducerea riscului de “degenerare” a marcii, prin aceasta intelegand banalizarea marcii prin folosire de catre terti, ajungandu-se astfel la diminuarea caracterului initial de unicitate si originalitate al marcii;

3) evitarea asocierii marcii cu produse de o calitate inferioara prin folosirea ei fara acordul titularului, inducand in eroare publicul consumator.

-
Voi reveni negresit, cu un articol despre dezavantajele inregistrarii unei marci.

se schimba ‘armonizarea’ iar la OSIM.

Pentru cei care au marci inregistrate incepe stressul. Aceasta noua lege nu mai prevede examinarea ex-officio a marcilor pentru motive relative de refuz. Cu alte cuvinte, nu vor mai fi emise refuzuri la inregistrare pe baza existentei unor marci anterioare similare sau identice (pe produse similare sau identice).

Acest lucru implica transferul apararii drepturilor de proprietate industriala de la Oficiul Roman la proprietarul de drept al acestora.
Titularii marcilor vor trebui sa urmareasca saptamanal buletinele emise de OSIM, OMPI si OHIM (cele 3 institutii care publica marci ce pot produce efecte pe teritoriul Romaniei) pentru a evita acordarea unor marci similare sau identice cu ale lor.

Ca acest sterss sa fie diminuat sau exclus definitiv, aceasta monitorizare este ideal sa fie facuta de un specialist in domeniu. Raluca Ardeleanu, Consilier in Proprietate Industriala, cu o vasta experienta in OSIM si in alte oficii europene, ne prezinta avantajele acestei actiuni:
- certitudinea ca marca sa nu va fi copiata/imitata si aplicata pe produse/servicii similare/identice, de o calitate indoielnica;
- evitarea unor actiuni in instanta pentru apararea marcii prin anularea marcii similare/identice ulterior acordate (o data acordata marca, aceasta poate fi anulata doar in instanta, cu cheltuielile aferente de bani si timp);
- obtinerea acestor avantaje cu cheltuieli minime, sub forma unui abonament lunar.

Din 9 mai 2010, frica pazeste pepenii!

Outsource your creative design services to us
and see your ideas taking form. d’Avid Boutique offers a wide array of creative design services which include Graphic Design Services, Cover Design Services, Artwork Services, Illustration Services and Photography Services. Our professional graphic designers, creative illustrators and skilled photographers can meet all your design needs, be it a cover design for your music DVD, professional wildlife photographs, illustrated characters for your book, conversions of your rough sketches and much more.

At d’Avid Boutique, we provide high-quality and creative design services at a low cost! By outsourcing design services to d’Avid Boutique, you not only benefit from low costs but also benefit from our professional and creative design services. You can also save on precious time, effort and infrastructure. If design is not your core competence, you can outsource your creative design services to d’Avid Boutique and thereby concentrate on your core business.

Read more about d’Avid Boutique’s prepress services for printing and publishing.

Give us your creative brief in the format we have provided here and we’ll take the load off you.
Fill the Form under CONTACT field, at you will see “Logo design questionnaire” and send to us. We will reply the message for confirmation.

In this document, please fill in the details about where you want to take your product or service, the positioning of your brand in the consumer’s mind, etc. Email the completed creative brief to us so that we can get a clear understanding of your communication requirements. We’ll get back to you with an advertising proposal.

Contact d’Avid Boutique to outsource advertising services. We’ll respond to you within one working day.
We are a graphic designers and design consultants, specialising in ideographic projects and we waiting to test us!
Discover more about how outsourcing animation services to d’Avid Boutique can give your organization a competitive edge.

What your customers or potential customers think about your company reflects the impression they have in their minds about your company. This impression is created by your product positioning, client servicing, your attitude towards customers and society in general, your marketing campaigns, third party sources such as newspaper articles etc. This impression is called corporate identity.

While the corporate logo helps people remember the company it stands for, it does not help in creating an identity for your company. It is your actions and your conduct as a company which decides how you are perceived.

Clearly, corporate identity has a major role to play in strategic matters. Corporate identity everytime, everywhere.

Corporate identity is reflection of what a company is and how it is perceived by outsiders. It is the set of values and principles held by the firm. It is also the way these values are communicated – whether verbally, in writing, visually in the form of marketing and third party media, or graphically as corporate logo and brand colors. All these elements together project the image of the corporation – its corporate identity.

One more dose for improve your visual component from communication:

Togheter with  Arch. Cristina Serban decided to create a corporate visual identity and by interior design too. Arches, tiles, angles, lighting, colors, textiles, furniture, work space, recreational space, height, perspective views on key visual.

For many years the job of an interior designer had to do with decorating living or business spaces by using the appropriate selection of furnishings, lighting, floor and window treatments, artwork, and the use of color.

For the most part, these are the primary functions of interior designers but recently the tasks of interior designers have expanded to architectural aspects such as planning for interior detailing, the placement of windows, stairways, escalators, and building renovation elements.

All starting from the logo, visual identity of the company be retrieved both customers and employees. This means overdose of vitamine for healthy development, no deadly overbranding.

We were looking for a graphic/web designer who could understand our creative ideas and express them through our website. Being design professionals, we did have some really specific ideas and a critical eye for details. Mr. Burcovschi soaked up all the information and ideas we gave him and came up with a layout that incorporated our vision for the website.
He was very receptive of our suggestions, gave us his input on the web design and created a website that reflects our company. He is a dedicated professional, who understands the needs of the client.
We have got positive responses and compliments on the website from our existing and potential clients. We recommend d’Avid Boutique because of their creativity, their professionalism and their competitive prices.

Ciprian Iordache, Managing Partner, Digitalmond International, RO

Wise Business Decision Making: Outsourcing your Logo Design

You’ve been in business for more than a couple of years. You’ve enjoyed moderate success through positive word of mouth and by delivering top-level quality of service, but your industry is becoming more and more competitive and the need for a more professional look is becoming imperative. Sound familiar? The truth is that in today’s market even the best companies need to sell its image and brand in order to succeed. This is achieved primarily via the company logo as it is associated with all of the company media: letterhead, envelopes, websites, business cards, brochures and advertising campaigns.

Many companies will choose to have their logo designed internally. This has the potential of producing good results, but it can depend on the talents of the individuals involved. Often times, it will be hard to come up with a high-quality logo this way. The time and resources spent on the efforts will simply not be worth it. Problems designing a logo in-house stem from the fact that it is often difficult to picture an effective marketing image when one is too closely tied to the business itself, and is all too familiar with the details and inner-workings of the company. This will often complicate the image that is attempting to be portrayed rather than clarify. Remember, a good logo design needs to be simple and eye-catching, yet unique to the company’s core mission.

The question then becomes: why not outsource to a company that specializes in logo design? There are many companies that now focus their efforts solely on logo design. There are a variety of benefits to choosing this path:
Cost Savings: Outsourcing your design will cost you a fraction of what it would hiring an independent designer or using in-house staff.
Faster Turnaround Time: Logo design companies will make your project a priority and have a thorough understanding of the design process.
Fresh Perspectives: Having someone look at your ideas and concepts from a fresh point of view is always a good idea in logo design.

One of the key benefits to outsourcing your design is often you will have a team of designers work on your project. At d’Avid Boutique, a team of at least 4-5 professional designers will work on any one project to ensure that the client gets a variety of variations and styles to choose from. In addition, the process is customer-centric so the client is never feeling left out of the picture. Changes to the designs can be requested at any time and are guaranteed to be completed within 24 hours.

Ultimately, the main advantage of working with a logo design company is that it allows you to focus on the most important thing: your core business. The next time you decide to launch a new product line, start a new business or re-brand your company, try it with the help of logo design professionals. The decision could determine the success or failure of your project.

We are Logo Designs an online logo design services firm, having a team of experienced and talented logo designers. Our goal is to provide you with specialized, custom corporate identity solution and company logo design services at a price that will fit your budget. An effective logo will ensure your success. Our highly advanced logo viewing panel allows you to communicate with our logo designers and customer service team in an easy and effective manner. We focus on company background and industry, target audience, goals and requirements. Creating an effective logo design requires specialists.

Custom Logo Design
We offer professional custom logo design services to help bring new life to your logo design and ensure that it is the vital asset to your company.

We customize your logo and provide you with professionally rendered, fully formatted artwork in all the formats you’ll need to effectively manage your logo, always and economically without leaving your desk.

Company Logo Design
Company logo design for your organization needs to be highlighting its identity with distinctiveness and strength. We have many years of experience in logo designing and have worked for clients around the world. We thrive on delivering custom logo designs that exceed your satisfaction level.

A company logo design is a very effective and efficient promotional material that is used for advertising your company a well as the products and services that the company provides. Our designed corporate logos can boost your company businesses.

Business Logo Design
Our business logo design services create standard logo designs for all types of businesses around the globe. We have creative professional logo designers.

We design all business logos that make sure you as the client are satisfied with the entire experience and result. Our designed business logo can boost your company services and productivity. Our aim is to create a long lasting impression on a customer’s mind.

Corporate Logo Design
Corporate logo design for your organization needs to be highlighting its identity with distinctiveness and strength. We have many years of experience in logo designing and have worked for corporate clients around the world. We thrive on delivering custom logo designs that exceed your satisfaction level.

A Corporate logo design is a very effective and efficient promotional material that is used for advertising your company a well as the products and services that the company provides. Our designed corporate logos can boost your company businesses.

Online Logo Design
We can provide online logo design services to our customers. Online logo design is the best way to design logo in few minute. Customers need to pay some affordable amount for this design services and they can use our online logo design easy-to-use database for design their company logo. We have proven ability to design professional and standard quality of logo. Creating a memorable experience for customers has become our strength. Whether you’re starting a new website, resubmit your current one, or starting a new service online, you need a new custom logo to get your website attention.

Online logo design can make use of effects such as shadowing, gradients and texturing that may lose their impact and cost effectiveness when put into print.

Corporate Logo Design
Corporate logo design for your organization needs to be highlighting its identity with distinctiveness and strength. We have many years of experience in logo designing and have worked for corporate clients around the world. We thrive on delivering custom logo designs that exceed your satisfaction level.

A Corporate logo design is a very effective and efficient promotional material that is used for advertising your company a well as the products and services that the company provides. Our designed corporate logos can boost your company businesses.

Affordable Logo Design
We provide you with specialized professional custom logo and company logo design services at affordable price. If you’re looking for a logo or redesigning your current one for your web site, we can design your dream logo that can boost your company productivity. We have developed a special logo design rate which is quite below our competitors’ prices.

We have the place where our customers can find smart, affordable and creative logo that can give your business its true identity.

Latest Logo at 2009.

Expert Optical, Paris, France